What started as a passion turned into a profession which won Andrew wide recognition on social media.
Social media is a powerful medium which has helped many individuals and entities gain recognition. However, one has to know how to use the medium to its maximum, like Andrea Vetrano, a marketing expert who has established himself well around the luxury travel space. We speak to the man himself and know about his successful journey, which has earned him such massive recognition and popularity today. Here are the excerpts
Tell us about your successful journey, what made you reach such astounding heights of success in such less time?
Well, I have always been passionate about travelling and photography. It was during such visit that I posted my travel photographs on social media, which got tremendous response. Gradually, I started posting more about my travel adventures, and before I knew, I had made it as a travel influencer.
What was the turning point in your life?
Sometime in 2014, I was approached by a hotel, offering me a free stay to review them on my social media. Things just took off from there, and a lot of other big brands followed suit. Today, some of the biggest names in business like Four Seasons, St. Regis, Aman, Kempinski, Ritz Carlton, Mandarin Oriental, and many more have partnered with me to chart their marketing strategies in place.
What makes you a popular figure around this space?
It’s sheer hard work and dedication. Above that you need to churn out engaging content constantly, as anything that doesn’t appeal to people doesn’t work for long.
What’s the secret to being a successful marketing professional?
You need to be authentic in your approach and keep building your audience via engaging posts which draws them towards your work. The right kind of impact is extremely important to secure a place amongst the best, as the industry is fiercely competitive and anything that’s below standards won’t take you anywhere. Aim at creating unique content, and you will definitely make it to the top.
Andrea Vetrano is known for his incredible services like reviews, social media marketing, brand consultation, sponsored posts on his Instagram page, content creation, and much more. Currently, his target demographic is 70% women with 35+ age from the US. Follow him on Instagram @andreavetrano and website www.andreavetrano.com
